If your site doesn’t format on a mobile device, you’ll struggle to rank highly. And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages. Even small touches of personalisation can increase your site’s engagement and use your content to move people further down the buyer journey. Then, get the tool to segment users based on their previous interactions with your site or interests.
A good title length is anything between 60 to 70 characters, Google may cut off anything longer than that. It would be very difficult to read and you’d probably stop reading after a few pages because of the lack of structure. You probably know that you should be using your main keyword and variations thereof throughout your content. In short, off-page optimization is related to factors that are “off” of your website and on-page optimization is related to factors that are “on” your website. Images don’t just make your store look pretty and showcase your products effectively – they also play a key role in SEO. The simple fix for this issue is to write unique descriptions for each and every product you sell.
When combined with off page SEO, quality content, meta tag optimization, and other on site SEO tactics such as those listed above can help you get higher search engine rankings. On-page SEO aims to help search engines better understand what your company offers and the keywords it should rank for. The same on-page SEO techniques that can increase your search results rankings also make your website easier for users to navigate.
Auto-generated Content
On-Page makes it easy to rank on Google, you’ll wonder how you ever did without it. Enterprise plan features up to 2000 Stealth AI articles and the full On-Page optimization suite. The ultimate agency plan features up to 1000 Stealth AI articles and the full On-Page optimization suite.
We’ll review each stage of the planning process, highlighting the most important things to consider. When people bounce from your site, it tells search engines that your site is not relevant to the search results. When you use internal links on your page, you want to ensure you create relevant anchor text for those links. The assortment of random numbers and letters doesn’t tell you, or search engines, what’s on the page.
E.E.A.T has become an essential part of SEO today – SEO Anomaly especially in the age of AI content. Google wants to know that you are a real and trustworthy business they can confidently send traffic to. From personal experience, I know that I’m more likely to click on a more recent link. So keep in mind, it could help to improve your click-through rates too.
Beyond content: Other optimizations your pages need
Now that we’ve uncovered some of the on-page SEO myths, let’s have a look at how you can improve your on-page search engine optimization. Content that satisfies the user’s search intent is extremely important to the search engine because that is what solves the searcher’s problem. We already know that a great user experience is the most important aspect of SEO. Using a logical URL structure will make your website easier to navigate, ultimately resulting in a great user experience.
Finally, assess the user experience by looking at factors like page load speed, mobile optimization, and site navigation. An On Page SEO Audit is important because it can identify issues with your content that could hurt user engagement and confuse the crawlers. When you have multiple pages trying to rank for one target keyword, search engines aren’t sure which page is the best one to show to a user.
Formatting for readability & featured snippets
- If a user searches, “how to change a flat tire,” they expect to end up on a page that provides them with that information.
- Header tags range from H1 to H6, creating a structured outline of your content.
- For instance, a B2B marketing firm may update their keyword strategy to align with emerging industry terminologies and client pain points.
- Every time you add new pages or content to your site, it needs to be optimized for SEO.
- Creating new web pages helps brands market new products and services or target new locations.
It’s important you incorporate your keyword into the image file name to compliment the rest of your keyword integration. On-page SEO is the practice of optimizing your webpages to help your pages rank higher in the search results. This type of SEO considers aspects of your website that you can improve. It focuses on features you can control on your site, like technical elements, content quality, and your site’s appearance. Our on-page SEO services include URL optimization so your site URLs can provide accurate page context for search engine crawlers and audiences.
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